/ About
About Fisheye — Founded in Cairo, 2012.
Most companies don't have a marketing problem. They have a clarity problem.
They invest in campaigns, content, and ads — but the message isn't clear, the positioning isn't strong, and everything feels inconsistent. That's why things don't stick.
At Fisheye, we don't start with execution. We start by understanding what the business actually is — then we build everything else on top of that. Because once the brand is clear, marketing becomes a lot more effective.
/ Our Story
Fisheye started with a simple observation.
Back in 2012, most of the work happening in the market looked good — but it wasn't really working.
Campaigns were running, content was being posted, budgets were being spent — yet the results didn't match the effort. The issue wasn't effort. It wasn't even creativity. It was the lack of a clear foundation.
So the idea behind Fisheye was straightforward: slow things down at the beginning, fix the thinking, and build from there.
What started as a small studio in Cairo grew into a team working across Egypt, the UAE, Saudi Arabia, and North America — with clients across real estate, healthcare, F&B, tech, marine, and more. Different industries, same pattern. And the same solution.
Get the brand right first. Then make it perform.
/ What we've learned
There's no shortage of marketing. There's a shortage of clarity.
After working across different markets and industries, one thing became very clear. The brands that grow are not always the loudest — they're the ones that are easy to understand, consistent, and intentional in how they show up. That's what we focus on.
/ The Founder
Hisham El Ansary
Founder & Creative Director
Fisheye was founded by Hisham El Ansary after years of working in advertising and branding across Egypt and the region.
Early on, he worked on large brands and campaigns — but what stood out wasn't the scale of the work, it was a recurring issue: a lot of marketing, without a clear brand behind it. That shaped how Fisheye was built.
Since 2012, Hisham has led branding and marketing work for companies across Egypt, the UAE, Saudi Arabia, and North America — across industries including real estate, healthcare, F&B, tech, and marine. His focus has always been the same: get the thinking right first, then build everything else on top of it.
He remains closely involved in the strategic side of every project — because he believes this part should never be handed off.
"If the brand isn't clear, no amount of marketing will fix it."Hisham El Ansary
/ How we work
We don't separate branding from marketing. For us, it's one continuous process.
Every project follows a clear structure. Most agencies jump straight into execution — we don't. Because that first part, the thinking, is what everything depends on.
01
Understand the business
Not just the brief — the real business behind it.
02
Define the brand
Positioning, tone, messaging, and direction.
03
Build the identity
Visual and verbal — how it looks and how it speaks.
04
Apply it properly
Across content, platforms, campaigns, and touchpoints.
/ Trusted By
/ Our Offices
Three cities. One discipline.
Cairo
Egypt
Where we started in 2012. Strategy, design, content, and the bulk of execution. Our creative engine.
El Sheikh Zayed, Giza
+20 100 091 4340
Toronto
Canada
Real estate, tech, and luxury work across the Canadian and North American markets.
1135 Yorkville Ave, Suite 703, Toronto, ON
+1 (416) 365 9892
Ras Al Khaimah
UAE
Marine, hospitality, and emerging brands across the Gulf and wider MENA region.
Ras Al Khaimah, UAE
+971 58 550 4893
45+
Brands transformed
14+
Years of experience
3
International offices
360°
Full-service capability
We read every brief carefully.
Not an account manager, not a bot — the founder. If your brief is a fit, you'll get a free 3–5 day audit and a real point of view. If it isn't, you'll hear that honestly, on day one.
14 years, 45+ brands, three continents — same standard, same senior people.