/ Work · 45+ brands

Brands we made unmistakable.

A selection of real client work across three continents. Each project starts the same way — with the brand, before the marketing.

/ Featured Work

Four brands. Four outcomes.

The full story isn't the logo. It's what happened to the business after.

Cairo, Egypt · FMCG / Beverage

Adio

From 3 flavors to a national FMCG brand

Adio started as a small Egyptian challenger brand with three unconventional flavors and a bold point of view. We built the strategy, identity, packaging and brand platform that helped turn it into one of Egypt's most recognizable premium soft drink brands.

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Egypt · Marine

Bowfin Boats

From local boat builder to marine brand

Bowfin had the manufacturing heritage. What it lacked was perception. We rebuilt the brand, digital presence, content and customer experience — helping transform it into one of Egypt's most recognized names in recreational boating.

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Cairo, Egypt · F&B / Hospitality

Mon Maki A Moi

Built to stand out. Designed to last.

In one of Cairo's most crowded restaurant categories, we created a playful, fashion-inspired identity that gave the brand a distinct personality — helping it remain recognizable long after most launches fade away.

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Toronto, Canada · Tech / B2B Consulting

Infotek Consulting

From recruiter to consulting partner

A 25-year-old Canadian IT company with expertise that wasn't reflected in its image. We repositioned the brand, rebuilt the website and unified the communication system to match the scale and maturity of the business.

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/ All Work

Case Study

Egypt · FMCG · Packaging · POS

Enza Green

Clean, ownable identity and packaging system for a wellness-positioned consumer brand.

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Case Study

Egypt · Aviation · Rebrand

International Aviation Business

40-year leader, modernized end-to-end

Logo, guidelines, stationery, uniform, web and social — refreshed without losing the institutional weight.

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Case Study

KSA · Healthcare · Bilingual Web

Alyousif Hospital

Built a bilingual digital presence and cohesive identity for a leading secondary hospital in Saudi Arabia.

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Case Study

Egypt · F&B · Positioning · Packaging

Cater Mate

Brand clarity that drove franchise expansion

A repositioning that gave the operator a story strong enough to franchise.

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Case Study

Dubai, UAE · Tech · Stationery · Digital

Pulse Digital

A digital consultancy at the heart of the tech world — a heartbeat logo and a brand system built from the inside out.

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Case Study

Egypt · FMCG · Packaging · Social

Lino Oats

Newcomer → category leader

Egypt's first home-grown rolled oats brand. An ownable orange that turned a launch into the category benchmark.

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Case Study

Egypt · F&B · European Cuisine

Marlyn's

A floral, classy identity for a chic European cuisine spot — menu, packaging, cushions and social system.

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Case Study

Cairo, Egypt · Healthcare · Web Design

Generations Labs

Egypt's only internationally certified genetics lab — a colourful family-tree identity built on a DNA trunk.

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Case Study

KSA · Real Estate · Packaging · Social

Retaj Mekka

Identity for Mecca's largest residential project

An Arabic name drawn from the Holy Quran and a custom Islamic typeface for a landmark KSA development.

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Case Study

Egypt · Telecom · Animation · CSR

Vodafone

'Be a Hero / خليك بطل' — an animated CSR campaign empowering children to recognise and stand up to cyber bullying.

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Case Study

Egypt · Marine · Marine · Brand · Digital

Marintec

A modern international marine brand

Strategy, identity, touchpoints and digital ecosystem for a marine brand built to compete internationally.

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Case Study

Cairo, Egypt · Event · Pharma · Identity

Pharmaconex

Branding the region's pharma manufacturing event

Identity, key visual and full event system for Pharmaconex — the regional pharmaceutical industry exhibition and conference.

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/ And many more

A small sample of the brands we've worked with.

EmaarOrangeUnileverKnorrDrexelJobMasterRitajMarintecYoggysMonMakiRiversideRofaydaAlaa EzzatRoeyainformaMagzmenMEKArkanPrimaEgypt GoldGenerationsMarkebtyBoatersSelena Bay ResortPassion FruitSnapper Productions

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