Client
Retaj — Al Khomasiah Real Estate
Services
Branding, Packaging & Social Media
Who Are They?
Mecca's
largest residential project.
Built in partnership with the Saudi Ministry of Housing, RETAJ is the largest residential project in Mecca — developed by Al Khomasiah Real Estate.
The Challenge
A name with
meaning.
Our client asked for a comprehensive branding plan along with a strong and distinctive Arabic name for the project — understandable to Saudi citizens, and ideally drawn from the Holy Quran.
At the same time, they sought a modern name that had never been used in Mecca, while in parallel creating a logo typeface that expresses Islamic values and represents the country's culture.
The Solution
An Islamic
typeface, drawn by hand.
We crafted a custom Arabic typeface inspired by classical Islamic calligraphy — modern in proportion, but rooted in the visual language of the Holy City.
The result is a wordmark that reads as confidently in a brochure as it does on a building façade — a name that belongs in Mecca.
Brand Palette
Earth and gold.
Stationery
A complete
stationery system.
Print & Catalogue
A brand book
for a landmark.
T-Shirts & IDs
Identity worn
on site.
Giveaways
Pieces of
the brand to take home.
Billboards
On the
streets of Mecca.
The Result
A name that belongs
in Mecca.
From naming and identity to print, signage and giveaways — a complete brand system for a residential project that now stands as one of Mecca's most recognisable developments.
What Fisheye
built for Retaj.
Naming & Identity
An Arabic name drawn from the Holy Quran, paired with a custom Islamic-inspired wordmark and a complete visual identity.
Print & Collateral
Catalogues, brochures, ID cards, t-shirts and on-site signage — a system applied with consistency across every touchpoint.
Social Media
A social presence that introduced the project to Saudi audiences while honouring the cultural and religious context of Mecca.
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