Animated Campaign · CSR · Egypt
Be a hero.
A children's online-awareness video for Vodafone — built to give every child the confidence to recognise and stand up to cyber bullying.
Client
Vodafone
Services
Concept, Storyboard, Character Design & Animation
Partner
BrandWorx
Who Are They?
Keeping Europe and
Africa connected.
Vodafone is a leading technology communications company in Europe and Africa.
Their networks keep family, friends, businesses and governments connected — playing a vital role in keeping economies running and critical sectors like education and healthcare functioning.
The Challenge
Tell a really
important story.
We've all suffered from bullying at some point in our lives — and the older we get, the more our traumas grow with us.
With the world starting to see bullying as a real and major issue, Vodafone decided to tell a story. The target was an awareness campaign under one of their Corporate Social Responsibility (CSR) approaches.
The brief: an animated video that boosts children with confidence and educates them on how to fight cyber bullying and take action.
The Solution · Creative Rationale
Every child has a
hero inside them.
We collaborated with BrandWorx to build the campaign. The creative approach was to help children self-moderate — making them believe they're capable of protecting themselves from any danger online.
We started with a storyboard, planning every scene aimed at young children. We designed in basic shapes and bright colours so the visual language felt close to them and the message landed instantly.
Cyber dangers were divided into four categories — each colour-coded and tied to keywords children get exposed to on the internet — all under one umbrella:
"Be a Hero" · خليك بطل
Storyboard
Planned scene
by scene.
Text Direction
Words that talk
to kids.
Character With Mask
Put on the mask.
Be the hero.
Character design aimed at young children — basic shapes, bright colours, and a mask that turns the everyday kid into the protagonist of their own story.
Illustration Direction
Bright shapes,
fearless colour.
Story Short
Do missions.
Be a hero.
The Result
A hero in
every home.
The campaign was aired at Vodafone's main premises in Smart Village. Employees brought their children, masks were distributed to every kid, and the campaign went viral within the community — touching a lot of families.
Mental health matters — and we are all-in when it comes to any sort of abuse.
Final film — Vodafone · Children Online Awareness Video
What Fisheye
built for Vodafone.
Concept & Storyboard
From research to scene-by-scene storyboard — a clear, child-first narrative built around four colour-coded categories of online danger.
Character & Illustration
A cast of bright, simple characters with a signature mask — designed to feel like the kids watching, not adults talking down to them.
Animation
A finished animated film that screened at Vodafone Smart Village and spread across the community — turning a CSR brief into a real cultural moment.
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