/ Case Study · FMCG
Infused with Care.
Who Are They?
Enza Green is a home-care brand built on a simple, uncompromising promise — cleaning that is safe for families, effective on dirt, and gentle on the planet. Plant-based formulas, no harsh chemicals, no shortcuts.
The Challenge
Enter a category dominated by aggressive, chemical-led incumbents and convince modern households that 'natural' can be just as powerful. The brand needed to look premium, feel safe, and read as bilingual-native across MENA shelves.
The Solution
A fresh, transparent identity built around leaves, light and the tagline 'Infused with Care.' A modular packaging system that scales across the entire range, an illustrated visual world, a clean website, and POS that earns shelf-share.
Logo
Color Palette · Modular
Packaging Stickers
Packaging Renders
The Result
A safe, plant-based home-care brand that earned shelf-share — and trust.
Enza Green entered a crowded, chemical-led category with a clear, ownable identity, a modular packaging system that scaled across the full range, and a digital + retail presence that finally made 'natural' look as powerful as it actually is.
